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Wim Krol

GDPR. One more reason to evaluate your marketing tactics now.

GDPR. One more reason to evaluate your marketing tactics. Did you miss it? Probably not! In May 2018 new privacy rules, contained in the GDPR, will become operational in Europe. And the closer we get to that date, the higher the interest in this subject. Google Trends analysis of search behavior in The Netherlands illustrates this. The number of the articles and videos on GDPR grows as well. Usually they focus on what you may and must do. And the risk you’re running if you don’t. Even though that may bring some organizations in motion, it’s hardly surprising that this… Read More »GDPR. One more reason to evaluate your marketing tactics now.

Is ABM on threshold of revolutionizing the B-to-B marketing domain?

At the beginning of my career I had the privilege to work for Centraal Beheer. This Dutch insurance company was reputed for its great advertising, that won numerous awards nationally and internationally. Mostly forgotten is, that this ‘direct writer’ regularly would also place full-page ads in the newspapers to efficiently hard-sell its insurance products to consumers and small businesses. Apart from the legendary pay-off ‘Even Apeldoorn bellen’ these ads had no resemblance to the brand campaign. They almost could have come from a different company. Sales vs. marketing Why am I mentioning this? Well, as far as I can remember,… Read More »Is ABM on threshold of revolutionizing the B-to-B marketing domain?