Nice to meet you. I am Double-u K, WK or
I help companies – mainly in B2B –
with marketing, sales and service
and their support by technology.
I help companies reach the next level in marketing, sales and customer service.
I do that by giving direction with strategy and plans and the management of programs and projects.
Always focused on the delivery of concrete results and added value.
I’m a marketer helping businesses with campaign, lead and relationship management. I concentrate on B2B where I consider that a strategic focus on reputation, relationships and revenue delivers the best value.
I'm an all-round manager of projects with substantial experience in the domains of marketing, sales and ICT. I’m trained in common project management methods and agile practices.
Add value
In the first part of my career, I worked for communication and advertising agencies with a strong focus on branding in B2C. I switched to relationship marketing agencies, stood at the cradle of the first online agencies and serviced a mix of B2C- and B2B-clients with strategies and campaigns.
I started my own business in 2001, offering consultancy, project and interim management. I concentrated on companies in B2B and other organizations with a complex network of relationships. Assignments became more and more infrastructure-related (primarily Microsoft Dyanmics 365) and project-based, with room for agile approaches, like scrum.
I am trained and certified in project management (Prince2 Practitioner), the application of agile practices within projects (Prince2 Agile Practitioner) and product ownership (Professional Scrum Product Owner I).
I am an all-round manager with strong focus on added value to organisations and their environment. As business consultant/project manager/product owner I consider the sometimes-different demands and interests of stakeholders. In implementation I focus on an optimal user experience and the embedding in the organisation.
I’m being characterized as stress resistant and someone who completes complex projects with tangible results. I enjoy being seen as a committed builder of bridges within organizations and relate that trait to my broad interest in people, organisations, and markets.
Turn brands into friends. Strengthen relationships with customers. Build new ones with prospects. Bring organisation and infrastructure to the next level. Even though my focus developed over the years, the essence of my work always remained to make change happen. |
My view on professional issues
GDPR. One more reason to evaluate your marketing tactics. Did you miss it? Probably not! In May 2018 new privacy rules, contained in the GDPR,
At the beginning of my career I had the privilege to work for Centraal Beheer. This Dutch insurance company was reputed for its great advertising,
Contact ME
Would you like get to know me, want more information or do you have a question?You can reach me by e-mail wkrol(at)doubleuk.nl or telephone +31 6 27 03 07 03 or use this form to send a message.